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Web Design Workbrief

Section 1: Basic information






Please describe your company and the concept, product or service your site will provide

Who are the main contacts for this project? Who has final approval?
(Please list names, email addresses and phone numbers)

Section 2: Objectives


What are your main reasons for commissioning a new website / design?

List the business objectives for your website in order of importance
(e.g improve sales, increase customer satisfaction, reduce time spent searching for information etc.)

How will you know if the site is a success? e.g. 20% increase in sales, 70% of surveyed users expressing satisfaction, 30% reduction in time spent searching for info.

Section 3: Current Website (if applicable)


What aspects of your current site work well and why are they successful?

What aspects of your current site are unsuccessful and why do you think that is?

Section 4: Audience (if applicable)


Describe the different types of visitors to your website in as much detail as possible.
e.g. web-savvy students looking for bank loans.

How do you think your audience currently perceives your company?

Why will people use this kind of site? e.g. to find the most suitable bank loan for their needs.

Why will people choose your site over others?
e.g. biggest choice of loans, easy to use, friendly advice etc.

What do you imagine people would want to do on your site?
e.g. find the cheapest bank loan, compare the top 5 loans etc.

Section 5: Content & Design (if applicable)


Describe how you would like users to perceive the new site.
e.g. modern, professional, friendly, edgy, fun etc.

Please list the websites of competitors and organisations in a related field. What works? What doesn't?

Please list any websites you like the visual design of and explain why

Outline any ideas you may have for your site. How would these features support your business goals and the goals of your user?
e.g. provide recommendations to help users find related items and promote up-selling.

Section 6: Additional Information (if applicable)


Kindly add any extra information you think will be helpful.

Section 7: Materials / Assets

Kindly return this work brief together with materials relevant to the work required
i.e. logo, images, content, sketches, diagrams etc.